Gartner Hype Cycle™ for Life Science Commercial Operations 2023

Huma.AI Cited as a Vendor for Generative AI

Gartner has recognized Huma.AI as a named Sample Vendor for Generative AI in their latest report - Hype Cycle for Life Science Commercial Operations 2023. Huma.AI is transforming the way generative AI is used for Life Sciences.

According to Gartner, Generative AI in Life Sciences is considered transformative with a current market penetration of 1% – 5% of target audience. It will take 2-5 years to reach technology maturation.

Today, Life Science organizations are aggressively experimenting with generative AI to help “identify new drug targets, improving clinical site selection, monitoring drug reactions and accelerate marketing content development”, to name a few use cases. “In life science commercial operations, the technology is being explored for publication summarization in medical affairs as well as generating market performance insights for sales and marketing business users.”

Gartner states that technologies and approaches that leverage advanced analytics and AI for driving commercialization strategies will have a significant impact on Life Science Organizations, enabling them to drive much needed operational efficiency and effectiveness improvements. For example, digital transformation of customer-facing processes has exposed disconnected CRM applications, leaving the customer to be the coordinator of their experience across an organization’s points of interaction (POIs).

For more information on why life science companies must leverage this research to define their AI and generative AI strategy, fill out the form to download the report.


Source: Gartner, Hype Cycle for Artificial Intelligence, 2023, by Animesh Gandhi; 20 July 2023 - ID G00788135. This graphic was published by Gartner, Inc. as a part of a larger research document and should be evaluated in the context of the entire document. The Garter document is available upon request from

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